2022 most in-demand freelance skills
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By 2.2 min readPublished On: 20. April 2022Last Updated: 26. June 2023

The hottest freelance skills in 2022

The freelance platform Upwork have been doing some data crunching and have uncovered the most in-demand freelance skills in 2022.

Before we dive into that, let's start with a caveat. After all, we like to look objectively at the data. In the report here, Upwork has covered freelancing globally, and there are of course (and hopefully) some differences when we zoom in on the 43,094km2 that covers our pond.

The common denominator for the global and local development, however, is increasing digitization – the fastest growing categories are, for example, Web Programming (43%) and Web Design (31%). But we also see a sharply increasing need to convey stories on social media, with Social Media Marketing as the third fastest growing year-on-year category with 25%.

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The most in-demand freelance skills in 2022

Top 10 within tech

  1. Web Design
  2. WordPress
  3. Web Programming
  4. JavaScript
  5. CSS
  6. HTML
  7. PHP
  8. Shopify
  9. API
  10. Graphic Design

Top 10 within marketing

  1. Social Media Marketing
  2. Lead Generation
  3. Facebook
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing Strategy
  8. Social Media Management
  9. Email Marketing
  10. Marketing Research

Top 10 in customer service

  1. Customer Service
  2. Customer Support
  3. Email Communication
  4. Phone Support
  5. Email Support
  6. Communication Etiquette
  7. Online Chat Support
  8. Answering Product Questions
  9. Data Entry
  10. Administrative Support

The trend is moving towards high end freelancing

The big shift within freelancing that corona has brought about is a movement towards separate freelancing. In other words, freelancers who are experts in the field their niche, either through a long higher education and/or topped off with solid experience.

In the US, the great freelance revolution is partly driven by what is being called The Great Resignation. However, it has not reached Europe to the same extent, here we "just" experience one record high demand for labour. (Hint: this means that it is you as a freelancer who has the really good cards.)

One of the strongest drivers is also the business community's approach to keeping output up. If the necessary competence cannot be found as a full-time workforce, freelancers are looked to to cover the gap. Do you want success as a freelancer, you are also awake at the garden gate and invite yourself here.

create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's most fun.

create free user
2022 most in-demand freelance skills
By Published On: 20. April 2022Last Updated: 26. June 2023

The hottest freelance skills in 2022

The freelance platform Upwork have been doing some data crunching and have uncovered the most in-demand freelance skills in 2022.

Before we dive into that, let's start with a caveat. After all, we like to look objectively at the data. In the report here, Upwork has covered freelancing globally, and there are of course (and hopefully) some differences when we zoom in on the 43,094km2 that covers our pond.

The common denominator for the global and local development, however, is increasing digitization – the fastest growing categories are, for example, Web Programming (43%) and Web Design (31%). But we also see a sharply increasing need to convey stories on social media, with Social Media Marketing as the third fastest growing year-on-year category with 25%.

create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's most fun.

create free user

The most in-demand freelance skills in 2022

Top 10 within tech

  1. Web Design
  2. WordPress
  3. Web Programming
  4. JavaScript
  5. CSS
  6. HTML
  7. PHP
  8. Shopify
  9. API
  10. Graphic Design

Top 10 within marketing

  1. Social Media Marketing
  2. Lead Generation
  3. Facebook
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing Strategy
  8. Social Media Management
  9. Email Marketing
  10. Marketing Research

Top 10 in customer service

  1. Customer Service
  2. Customer Support
  3. Email Communication
  4. Phone Support
  5. Email Support
  6. Communication Etiquette
  7. Online Chat Support
  8. Answering Product Questions
  9. Data Entry
  10. Administrative Support

The trend is moving towards high end freelancing

The big shift within freelancing that corona has brought about is a movement towards separate freelancing. In other words, freelancers who are experts in the field their niche, either through a long higher education and/or topped off with solid experience.

In the US, the great freelance revolution is partly driven by what is being called The Great Resignation. However, it has not reached Europe to the same extent, here we "just" experience one record high demand for labour. (Hint: this means that it is you as a freelancer who has the really good cards.)

One of the strongest drivers is also the business community's approach to keeping output up. If the necessary competence cannot be found as a full-time workforce, freelancers are looked to to cover the gap. Do you want success as a freelancer, you are also awake at the garden gate and invite yourself here.

create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's most fun.

create free user