Linea Ivalo Lykkeh\u00f8j Michael loves geeks. So much so that she has dedicated her company Graphiosity to all those who know a lot and who may need a little help to get all that knowledge out to the rest of us. The technicians, the researchers, the heavy industries, the museums \u2013 those in white coats, those with wild brains and big thoughts.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
After a few initial months as a freelancer in her own name with a steep learning curve, Linea was ready with the company Graphiosity<\/a>. Graphiosity conveys heavy knowledge, and with training as both a teacher and media graphic designer in her backpack, Linea is well equipped in her new company to cut to the chase and convey knowledge creatively both linguistically and graphically. This means that both the specialist can recognize himself and the recipient understands the message.<\/p>\n<\/div><\/div><\/div><\/div><\/div> 1. <\/p>\n From complex to simple<\/p>\n<\/div><\/div><\/div> 2.<\/p>\n From details to overview<\/p>\n<\/div><\/div><\/div> 3. <\/p>\n From boring to catchy<\/p>\n<\/div><\/div><\/div> 4. <\/p>\n From facts to feelings<\/p>\n<\/div><\/div><\/div> 5.<\/p>\n From abstract to concrete<\/p>\n<\/div><\/div><\/div><\/div><\/div> Linea has been a freelancer since January 2020, and had actually imagined that she would have to work for a few more years before she had to start for herself. She was subject to a classic notion of having need a little more knowledge<\/a>, a little more experience, to start up.<\/p>\n After a few months of job hunting, Linea nevertheless made the decision that now was the time: "I already had what it takes to deliver the graphic communication and know that I deliver good tasks. But I lacked knowledge of how to do business, make myself attractive and send sharp customer offers.\u201d<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div> From day one as a freelancer, a business mentor, Maria Camilla Andersen Smith, was therefore hired. Linea has, among other things, has used to clarify his niche<\/a>, expertise, define core customers and prepare a business strategy.<\/p>\n "Others can use me as a sparring partner, but I am aware that I cannot give myself that sparring. But when I accept help to make the big choices, it suddenly becomes easy to use my tools on myself. Then I can see my ideas as a case where I can explore them and go straight - I have done that for so many others. It is the clarifying choice that is a challenge to try to make completely alone,\u201d<\/em> says Linea.<\/p>\n<\/div><\/div><\/div><\/div><\/div> Linea quickly got good assignments and clients who demanded a more permanent connection with assignments 2 days a week. But when you, like Linea, are curious by nature, how do you choose what you want to focus on? \u201cI love working in a versatile way with communication. But there are an infinite number of graphic designers and communicators to choose from. So, as a new freelancer, I see a need to have a clear focus rather than being a generalist, so that I can stand up for my clients,"<\/em>says Linea, who has worked with her mentor in relation to clarifying what she is most passionate about.<\/p>\n<\/div>Linea creates graphics based on five parameters:<\/h4>\n<\/div><\/div><\/div>
I can't be my own sparring partner<\/h4>\n<\/div>
Covering expertise and strategy from the start<\/h4>\n<\/div>
Narrow target group gives freedom to spread<\/h4>\n<\/div>