{"id":19733,"date":"2022-09-11T13:52:21","date_gmt":"2022-09-11T11:52:21","guid":{"rendered":"https:\/\/www.factofly.com\/?p=19733"},"modified":"2022-11-16T16:19:37","modified_gmt":"2022-11-16T15:19:37","slug":"freelance-pricing-102","status":"publish","type":"post","link":"https:\/\/www.factofly.com\/en\/blog\/freelance-prissaetning-102\/","title":{"rendered":"Freelance pricing 102"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2><b>Understand the psychology behind effective pricing<\/b><\/h2>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">In the first part of our <\/span><span style=\"font-weight: 400;\">guide<\/span><span style=\"font-weight: 400;\"> to understand\u00a0<a href=\"https:\/\/www.factofly.com\/en\/blog\/freelancer-pricing-101\/\">pricing as a freelancer<\/a>, we discussed the importance of setting the correct price. It can sometimes seem unmanageable and complicated. Especially if you are new to the market. <\/span><\/p>\n<p><strong>Because what can you actually charge for your services? <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If you set your price too low, you leave money on the table. If you set it too high, you will lose customers to your competitors. In addition, it increases the chance that you cannot deliver on your (too) high price, and makes it easier for your customers to be left with a flat feeling.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"32\" data-lineheight=\"41.599998474121094px\"><b>Your advanced guide to more \u201cYess\u201d and higher prices<\/b><\/h2>\n<\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">In this part of the guide, we therefore take a closer look at the psychology behind pricing, and equip you with various strategies that can help you get the project in house at a decent and fair price. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of whether you want to find the secret behind pricing as a consultant, graphic designer, copywriter or something else entirely, the basic strategies are the same.\u00a0<\/span><\/p>\n<\/div><style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color2);border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-desktop-button fusion-tagline-button continue fusion-desktop-button-margin continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_freelancepricing\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><h2>Invoices without own CVR no.<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Invoice your customers and get paid without your own CVR number. Use Factofly to make your everyday life easier, and focus on exactly what adds value to you and your business.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_freelancepricing\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"32\" data-lineheight=\"41.599998474121094px\"><b>The psychology behind effective pricing<\/b><\/h4>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>After all, pricing is most often a negotiation between you and the customer. Therefore, it pays to look a little at the psychological effects behind it, so that you can become an even better negotiator.<\/p>\n<p>Seemingly tiny changes can both lead to a big resounding \u201cYES!\u201d from your potential customer, while putting a few extra dollars on top of your service.<\/p>\n<p>There are several mechanisms that you should keep in mind when you go out and score your dream prize.<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-6 fusion-content-boxes-1 content-boxes-timeline-vertical content-left fusion-no-small-visibility content-boxes-timeline-layout content-boxes-icon-with-title fusion-delayed-animation\" style=\"--awb-backgroundcolor:var(--awb-color2);--awb-body-color:var(--awb-color6);--awb-title-color:var(--awb-color8);--awb-iconcolor:var(--awb-color1);--awb-hover-accent-color:var(--awb-color8);--awb-circle-hover-accent-color:var(--awb-color8);--awb-item-margin-bottom:40px;\" data-animation-delay=\"350\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color7);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-american-sign-language-interpreting fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:28px;line-height:33px;\">The decoy effect<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>All customers naturally want the best possible value for money. When considering whether to accept your price, they will naturally compare different offers to see where they get the most value for money.<\/p>\n<p>The decoy effect means that customers who are faced with two choices and are then presented with a third option, which is less attractive or offers less value for money, tend to decide on one of the first more quickly. You can thus use the third option to guide your customer&#039;s decision.<\/p>\n<p>You automatically compare the value of the different options and by setting up a third, less attractive offer next to it, the original offer suddenly seems far more attractive and valuable.<\/p>\n<p>See how decoy pricing is used in a practical example here:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/33aaQdtD20k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color7);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-heart fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:28px;line-height:33px;\">Endowment Effect<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Our emotions unconsciously influence our behavior and the decisions we make. Imagine you learned a trick that gets all your potential customers lining up for your service and opens their eyes to the value you create. With the Endowment effect, you can increase the chance of exactly this \u2013 it&#039;s pure science!<\/p>\n<p><a href=\"https:\/\/thedecisionlab.com\/biases\/endowment-effect\">The endowment effect<\/a> shows that we tend to assign greater value to the things that we already own \u2013 or think we own. Endowment is therefore an effect that comes into effect when we feel ownership. But how exactly should you use it in pricing to your customers?<\/p>\n<p>\"<i>When we own something or unconsciously feel ownership over something, we tend to overestimate its value<\/i>\u201d.<\/p>\n<p>As a freelancer, you can use that knowledge to your advantage when it comes to pricing your services:<\/p>\n<h5>Make your customer imagine that he or she has already bought your product!<\/h5>\n<p>Through language and communication, you can do your part to give your customer a sense of ownership and an idea of how things will be when your work is delivered.<\/p>\n<p>Do you say, for example &quot;If we work together...&quot; or &quot;When we work together...&quot;, this can also unconsciously make a difference to the sense of ownership. Give your customer the feeling of having already bought your service (this also makes it much easier to see the value)!<\/p>\n<p>Go into detail and paint through the language a positive and valuable picture of how things will look like after the customer buys your product - let them taste the success and feel the joy and relief!<\/p>\n<p>The human brain has difficulty distinguishing between reality and what we imagine. You can take advantage of this so that the customer attaches greater value to your services, and thus you as a freelancer will have another advantage when it comes to price negotiations.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-anchor fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:28px;line-height:33px;\">Price Anchoring<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Anchoring is a psychological technique that makes your real price feel like a grip in your pocket, and helps to frame your discussion with your potential customers.<\/p>\n<p>Anchoring, in all its simplicity, involves placing a mental anchor through the first bit of information that you give your customer.<\/p>\n<p>If you e.g. sell several different packages, so list your absolute most expensive variant first.<\/p>\n<p>You yourself are exposed to the same trick when, for example, you sit with a wine list, and this has the simple effect that the other options on the menu suddenly seem exceedingly fair.<\/p>\n<p>Below you can see how Chris Do cunningly slips a high price anchor into a price discussion.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DjgVwN_k_88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-arrows-alt fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:28px;line-height:33px;\">Small and large numbers<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Exact numbers seem larger. Dkk 1,302,604.83 is perceived as higher than Dkk 1.3m.<\/p>\n<p>And vice versa, abbreviated numbers will appear smaller. 12k goes down easier than NOK 12,000.<\/p>\n<p>If a number feels BIG, stretch it out. If it feels tiny, like your service for example, shorten it.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullseye fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:28px;line-height:33px;\">Round numbers<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>You probably know this one from your local supermarket. A can of peeled tomatoes does not cost 5 kroner, but 4.95.<\/p>\n<p>Whole numbers make a product seem more expensive. Your service will unconsciously be perceived as significantly more expensive if you list it at DKK 13,000 instead of DKK 12,995.<\/p>\n<p>A customer&#039;s perception of a value is emotionally much stronger than the value received, and you must keep that in mind when you list your price. Should it appear as a premium service (possibly as a price anchor), or should it be a pure value-for-money package.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:11px;\"><div class=\"icon\" style=\"margin-top:-11px;margin-bottom:-11px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-cookie-bite fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:28px;line-height:33px;\">Get the next one for free<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>We usually buy more if we can get something for free.<\/p>\n<p>If we are faced with the choice between \u201cbuy 2 get 1 free\u201d, or \u201cbuy 2 for 50%\u201d, we are more likely to choose the former.<\/p>\n<p>When you offer your customer a discount, consider throwing in an extra service on top of &quot;free of charge&quot;, rather than the traditional X% discount.<\/p>\n<p>\ud83d\udd75\ufe0f\u200d\u2642\ufe0f For an SEO expert, it can for example be to offer a free site audit (high perceived value, low effort) instead of beating some of the price.<\/p>\n<p>\ud83d\udc69\u200d\ud83c\udfa8 For a graphic designer, it can for example be an extra revision round: <em>&quot;Normally my price includes 2 revisions, and each extra one costs DKK 800. But I would like to throw an extra one into the pool, so that you leave here happy.\u201d<\/em><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-6 fusion-content-boxes-2 content-boxes-timeline-vertical content-left fusion-no-medium-visibility fusion-no-large-visibility content-boxes-timeline-layout content-boxes-icon-with-title fusion-delayed-animation\" style=\"--awb-backgroundcolor:var(--awb-color2);--awb-body-color:var(--awb-color6);--awb-title-color:var(--awb-color8);--awb-iconcolor:var(--awb-color1);--awb-hover-accent-color:var(--awb-color8);--awb-circle-hover-accent-color:var(--awb-color8);--awb-item-margin-bottom:40px;\" data-animation-delay=\"350\" data-animationoffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:18px;\"><div class=\"icon\" style=\"margin-top:-18px;margin-bottom:-18px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color7);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-american-sign-language-interpreting fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:14px;line-height:19px;\">The decoy effect<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>All customers naturally want the best possible value for money. When considering whether to accept your price, they will naturally compare different offers to see where they get the most value for money.<\/p>\n<p>The decoy effect means that customers who are faced with two choices and are then presented with a third option, which is less attractive or offers less value for money, tend to decide on one of the first more quickly. You can thus use the third option to guide your customer&#039;s decision.<\/p>\n<p>You automatically compare the value of the different options and by setting up a third, less attractive offer next to it, the original offer suddenly seems far more attractive and valuable.<\/p>\n<p>See how decoy pricing is used in a practical example here:<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/33aaQdtD20k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:18px;\"><div class=\"icon\" style=\"margin-top:-18px;margin-bottom:-18px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color7);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-heart fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:14px;line-height:19px;\">Endowment Effect<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Our emotions unconsciously influence our behavior and the decisions we make. Imagine you learned a trick that gets all your potential customers lining up for your service and opens their eyes to the value you create. With the Endowment effect, you can increase the chance of exactly this \u2013 it&#039;s pure science!<\/p>\n<p><a href=\"https:\/\/thedecisionlab.com\/biases\/endowment-effect\">The endowment effect<\/a> shows that we tend to assign greater value to the things that we already own \u2013 or think we own. Endowment is therefore an effect that comes into effect when we feel ownership. But how exactly should you use it in pricing to your customers?<\/p>\n<p>\"<i>When we own something or unconsciously feel ownership over something, we tend to overestimate its value<\/i>\u201d.<\/p>\n<p>As a freelancer, you can use that knowledge to your advantage when it comes to pricing your services:<\/p>\n<h5>Make your customer imagine that he or she has already bought your product!<\/h5>\n<p>Through language and communication, you can do your part to give your customer a sense of ownership and an idea of how things will be when your work is delivered.<\/p>\n<p>Do you say, for example &quot;If we work together...&quot; or &quot;When we work together...&quot;, this can also unconsciously make a difference to the sense of ownership. Give your customer the feeling of having already bought your service (this also makes it much easier to see the value)!<\/p>\n<p>Go into detail and paint through the language a positive and valuable picture of how things will look like after the customer buys your product - let them taste the success and feel the joy and relief!<\/p>\n<p>The human brain has difficulty distinguishing between reality and what we imagine. You can take advantage of this so that the customer attaches greater value to your services, and thus you as a freelancer will have another advantage when it comes to price negotiations.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:18px;\"><div class=\"icon\" style=\"margin-top:-18px;margin-bottom:-18px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-anchor fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:14px;line-height:19px;\">Price Anchoring<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Anchoring is a psychological technique that makes your real price feel like a grip in your pocket, and helps to frame your discussion with your potential customers.<\/p>\n<p>Anchoring, in all its simplicity, involves placing a mental anchor through the first bit of information that you give your customer.<\/p>\n<p>If you e.g. sell several different packages, so list your absolute most expensive variant first.<\/p>\n<p>You yourself are exposed to the same trick when, for example, you sit with a wine list, and this has the simple effect that the other options on the menu suddenly seem exceedingly fair.<\/p>\n<p>Below you can see how Chris Do cunningly slips a high price anchor into a price discussion.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/DjgVwN_k_88\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:18px;\"><div class=\"icon\" style=\"margin-top:-18px;margin-bottom:-18px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-arrows-alt fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:14px;line-height:19px;\">Small and large numbers<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Exact numbers seem larger. Dkk 1,302,604.83 is perceived as higher than Dkk 1.3m.<\/p>\n<p>And vice versa, abbreviated numbers will appear smaller. 12k goes down easier than NOK 12,000.<\/p>\n<p>If a number feels BIG, stretch it out. If it feels tiny, like your service for example, shorten it.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-5 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:18px;\"><div class=\"icon\" style=\"margin-top:-18px;margin-bottom:-18px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullseye fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:14px;line-height:19px;\">Round numbers<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>You probably know this one from your local supermarket. A can of peeled tomatoes does not cost 5 kroner, but 4.95.<\/p>\n<p>Whole numbers make a product seem more expensive. Your service will unconsciously be perceived as significantly more expensive if you list it at DKK 13,000 instead of DKK 12,995.<\/p>\n<p>A customer&#039;s perception of a value is emotionally much stronger than the value received, and you must keep that in mind when you list your price. Should it appear as a premium service (possibly as a price anchor), or should it be a pure value-for-money package.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:70px;\" class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade fusion-animated\" data-animationtype=\"fadeIn\" data-animationduration=\"0.25\" data-animationoffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\" style=\"margin-top:18px;\"><div class=\"icon\" style=\"margin-top:-18px;margin-bottom:-18px;-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><span style=\"height:48px;width:48px;line-height:24px;border-color:var(--awb-color5);border-width:1px;border-style:solid;background-color:var(--awb-color5);margin-right:20px;box-sizing:content-box;border-radius:100%;\"><i style=\"border-color:var(--awb-color8);border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:48px;width:48px;line-height:48px;border-radius:100%;position:relative;top:auto;left:auto;margin:0;border-radius:100%;font-size:24px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-cookie-bite fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading\" style=\"--h3_typography-font-size:14px;line-height:19px;\">Get the next one for free<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>We usually buy more if we can get something for free.<\/p>\n<p>If we are faced with the choice between \u201cbuy 2 get 1 free\u201d, or \u201cbuy 2 for 50%\u201d, we are more likely to choose the former.<\/p>\n<p>When you offer your customer a discount, consider throwing in an extra service on top of &quot;free of charge&quot;, rather than the traditional X% discount.<\/p>\n<p>\ud83d\udd75\ufe0f\u200d\u2642\ufe0f For an SEO expert, it can for example be to offer a free site audit (high perceived value, low effort) instead of beating some of the price.<\/p>\n<p>\ud83d\udc69\u200d\ud83c\udfa8 For a graphic designer, it can for example be an extra revision round: <em>&quot;Normally my price includes 2 revisions, and each extra one costs DKK 800. But I would like to throw an extra one into the pool, so that you leave here happy.\u201d<\/em><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:var(--awb-color5);left:75px;top:60px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><h4><b>Sell yourself \u2013 Communication and negotiation<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Several factors can influence your pricing and whether or not the customer chooses to work with you at your preferred price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, your communication and the way in which you sell yourself and present your services is therefore inevitably one of the factors that can help ensure you are properly paid for your work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of how skilled you are and how much experience you have, this will of course not shine through if you do not get to present and sell your skills sufficiently.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a less experienced or less competent freelancer might be able to land a higher price simply by selling or presenting his service in the right way \u2013 it&#039;s all about getting the customer to see the value!<\/span><\/p>\n<\/div><style type='text\/css'>.reading-box-container-2 .element-bottomshadow:before,.reading-box-container-2 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-2\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color2);border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-desktop-button fusion-tagline-button continue fusion-desktop-button-margin continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_freelancepricing\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><h2>Invoices without own CVR no.<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Invoice your customers and get paid without your own CVR number. Use Factofly to make your everyday life easier, and focus on exactly what adds value to you and your business.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_freelancepricing\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"32\" data-lineheight=\"41.599998474121094px\"><b>3 tips for your sales pitch<\/b><\/h4>\n<\/div><div class=\"fusion-text fusion-text-9\"><ul>\n<li aria-level=\"1\">\n<h5><b>Be the expert and hit the spot!<\/b><\/h5>\n<\/li>\n<\/ul>\n<p>The more specifically you target exactly what your potential customer is looking for, the greater the chance that you can land on your desired price.<\/p>\n<p>Customers are generally more willing to pay more for people who specialize or are particularly good at something, rather than someone who is just averagely good at a bit of everything - but of course it must be exactly what the customer is looking for, that you are special good at.<\/p>\n<p>Therefore, do not be afraid to be specific and detailed when you have to sell your services, where a small adjustment such as &quot;Graphic designer for fashion webshops&quot; can potentially help you better on the way to a good price than just &quot;Graphic designer for companies&quot;.<\/p>\n<p>Being specific is popularly called a niche, and we have written a detailed guide on how to <a href=\"https:\/\/www.factofly.com\/en\/blog\/find-your-freelance-niche\/\">find your freelance niche<\/a> here.<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><ul>\n<li aria-level=\"1\">\n<h5><b>Focus on the customer&#039;s needs<\/b><\/h5>\n<\/li>\n<\/ul>\n<p>Read up on exactly what the customer is looking for or do your best to familiarize yourself with the customer&#039;s needs. Everyone likes to feel seen, heard and understood, and the more the customer can recognize themselves in your sales pitch, the greater advantage you as a freelancer have when negotiating the price.<\/p>\n<p>Many freelancers quickly come to focus on themselves when selling to a potential client; &quot;I have experience with...&quot;, &quot;In the past I have...&quot; or &quot;I am good at...&quot;. It quickly becomes &quot;me, me, me&quot;, where you can instead shift the spotlight onto the customer - after all, it is the customer you are selling to.<\/p>\n<p>As a freelancer, in your sales pitch you can try to relate to the customer&#039;s problem, and then present yourself as the solution. Feel free to use the customer&#039;s own words and phrases to make it even easier to relate to. Sell a solution to exactly their problem rather than just selling yourself \u2013 The more precisely you hit the nail on the head, the better!<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><ul>\n<li aria-level=\"1\">\n<h5><b>Create &#039;connection&#039; and be service minded<\/b><\/h5>\n<\/li>\n<\/ul>\n<p>Of course, &#039;Connection&#039; and chemistry also have something to say. Unconsciously, you are more open to negotiating with or being flexible with a person you like or who is &#039;likeable&#039;.<\/p>\n<p>Be human, positive and service-minded in your communication with the customer. This can set you apart from other freelancers and also gives an impression of what you are like to work with \u2013 all an advantage when pricing yourself.<\/p>\n<p>If you build a good and positive relationship with the customer, this will already have created some form of value in the collaboration. And who knows - maybe you imprint yourself in your potential customer&#039;s memory and thus open up more future collaborations?<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\"><h4>The little things<\/h4>\n<\/div><div class=\"fusion-text fusion-text-13\"><p>As a freelancer, it can be tempting to throw out a price and change it minimally over the years. But correct pricing is an art form that you can refine by actively working on it.<\/p>\n<p>Over time, you will find that it is the very small things that contribute to giving your money tank growing pains. The right words, the right strategy to price your services. In the end, you have to appear irresistible to fresh customers, and you help them on their way by being sharp, competent and as an extremely good deal.<\/p>\n<\/div><style type='text\/css'>.reading-box-container-3 .element-bottomshadow:before,.reading-box-container-3 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-3\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color2);border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-desktop-button fusion-tagline-button continue fusion-desktop-button-margin continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_freelancepricing\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><h2>Invoices without own CVR no.<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Invoice your customers and get paid without your own CVR number. Use Factofly to make your everyday life easier, and focus on exactly what adds value to you and your business.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_freelancepricing\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":321,"featured_media":19988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[95,151],"class_list":["post-19733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-guide","tag-prissaetning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freelance priss\u00e6tning 102<\/title>\n<meta name=\"description\" content=\"Factofly&#039;s freelance guide til avanceret priss\u00e6tning. 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