Selling yourself as an expert can lead to better clients, bigger budgets and more freedom. <\/p>\n
Here's our guide to finding your freelance niche.<\/p>\n
Contents:<\/strong><\/p>\n As self employed<\/a> freelancer is the way you are selling yourself<\/a> decisive for which price tag you can put in the window and which potential customers look in. <\/p>\n Especially as a new freelancer, it can be tempting to brand yourself as a jack of all trades who can do both write razor-sharp copy<\/a>, animate videos and create backend code because you are hungry for tasks.<\/p>\n But customers don't buy services, they buy results. <\/b><\/p>\n And when you purchase specific results for specific projects, you also want the best the market can deliver. <\/p>\n The most important step you can take to grow your freelance business is therefore the way you take prospective clients by the hand and show them the promised land. <\/i><\/p>\n When you choose a niche, it does not mean that you limit your income - quite the opposite. Although it may feel a little contradictory: a smaller pool of possible customers means fewer opportunities, right?<\/p>\n Choosing your niche is the difference between setting yourself up as a "freelance copywriter" and being a "copywriter for fintech scaleups".<\/b> We have seen several cases where freelancers have made a small shift in their approach and increased their earnings enormously.<\/p>\n The very basic reason you should choose a niche is to maximize your freelance income. The riches are in the niches<\/a><\/em>, and it's about understanding the need in the market, selling yourself correctly and of course building confidence to also get paid.<\/p>\n<\/div>\n
Customers want the best<\/h4>\n<\/div>