{"id":18069,"date":"2022-03-14T15:42:58","date_gmt":"2022-03-14T14:42:58","guid":{"rendered":"https:\/\/www.factofly.com\/?p=18069"},"modified":"2022-09-14T13:41:22","modified_gmt":"2022-09-14T11:41:22","slug":"the-freelance-guide-to-testimonials","status":"publish","type":"post","link":"https:\/\/www.factofly.com\/en\/blog\/freelanceguiden-til-testimonials\/","title":{"rendered":"The freelance guide to testimonials"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h2 class=\"fusion-responsive-typography-calculated\" style=\"text-align: center;\" data-fontsize=\"60\" data-lineheight=\"78px\">How to get testimonials from your customers<\/h2>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>One of the first things potential customers look for on your site are testimonials from some of your old customers. And with good reason.<\/p>\n<p>Because you&#039;ve probably noticed that when you sell direct to consumers, the buyers often get a kick out of being first. There is a certain status attached to being able to show off one&#039;s new obscure gadget, racing bike, clothes, etc.<\/p>\n<p>But when you <a href=\"https:\/\/lonelyentrepreneur.com\/selling-to-consumers-vs-selling-to-businesses\/\">sells to companies<\/a>, it is quite the opposite. Here it&#039;s about being safe first, and companies looking for freelancers are looking (here too) for someone they can trust. And not least is <a href=\"https:\/\/www.factofly.com\/en\/blog\/find-your-freelance-niche\/\">expert in a specific field.<\/a><\/p>\n<p>Therefore must <a href=\"https:\/\/www.factofly.com\/en\/blog\/freelance-website\/\">your website<\/a> filled with more than just beautiful design, but also lots of dazzling statements - also known as social proof. So there are real companies that have tried this before, and they were absolutely delighted with the result. Potential clients will see reviews and testimonials that can help them make a decision to get one <a href=\"https:\/\/www.factofly.com\/en\/blog\/the-freelance-guide-to-closing-client-meetings\/\">meet<\/a> in house, and use exactly you.<\/p>\n<\/div><style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color2);border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-desktop-button fusion-tagline-button continue fusion-desktop-button-margin continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_testimonials\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><h2>Invoices without own CVR no.<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Factofly helps you invoice and get paid without you having to worry about the administration. We will take care of that. Create a free user and invoice your customers at a fixed low price.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_testimonials\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"23\" data-lineheight=\"29.899999618530273px\">1. Use exit interviews to off-board customers<\/h4>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>It can sometimes feel downright embarrassing to ask for a review or opinion, and is the reason why we often choose to skip that exercise. We spin up a lot of scenarios about what will happen.<\/p>\n<p>However, it is highly unlikely that an inquiry will generate any negative feelings from your customer. In the end, the worst that can happen is that you get a no. However, the timing (and technique) of asking for an opinion is paramount, and this is where exit interviews come in.<\/p>\n<p>Exit interviews, i.e. short interviews you hold after you have delivered the project, are your chance to ask questions about:<\/p>\n<ul>\n<li>What your customer has been satisfied with<\/li>\n<li>What can be improved<\/li>\n<li>What they have in the pipeline, etc.<\/li>\n<\/ul>\n<p>At the end of the interview, you ask if they are okay with you transcribing their answers into a testimonial. Just remember to send them the draft before it goes live on your website.<\/p>\n<p>Clients like as few surprises as possible, so make sure you mention the exit interview as a regular part of your process before you start. The exit talk is also a good opportunity to have an open and honest conversation about how both sides have experienced the project.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"23\" data-lineheight=\"29.899999618530273px\">2. Use email and good old survey forms<\/h4>\n<\/div><div class=\"fusion-text fusion-text-6\"><p>Email can automate the entire feedback process from your customer, and fortunately there are lots of easy tools you can use.<\/p>\n<p>In essence, the approach is very similar to exit interviews, and can even result in more honest and direct feedback from your customer. If you do not have an automatic flow set up, you can also choose to run it manually <a href=\"https:\/\/www.google.com\/forms\/about\/\">Google Forms<\/a> or <a href=\"https:\/\/www.typeform.com\">Typeform<\/a>.<\/p>\n<p>As we all know, it can also be easier to ignore an email, and there is a limit to how many times you want to send a polite reminder email. But if you get the process in place, it is an ideal way to collect useful feedback and testimonials.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"23\" data-lineheight=\"29.899999618530273px\">3. Use comments from old emails<\/h4>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>The last trick can put a big dent in the number of testimonials you collect. Because have you ever experienced praise in an informal email from your customer? There is no reason why they should not stay <i>put to good use<\/i>, and the barrier to getting them from your inbox to your site is shorter than you think.<\/p>\n<p>All the work is already done, and your customer doesn&#039;t have to spend extra time writing down some feedback lines for you.<\/p>\n<p>Collect the statement(s) you want to use and ask if you can use it publicly on your page.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:104%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"23\" data-lineheight=\"29.899999618530273px\">Give potential customers a reason to choose you<\/h4>\n<\/div><div class=\"fusion-text fusion-text-10\"><p>No matter what industry you are in, customer testimonials are one of the easiest, and most important, ways to dispel any doubts about why it should be you. And incidentally a foundation stone to get <a href=\"https:\/\/www.factofly.com\/en\/blog\/how-to-become-a-successful-freelancer-11-fundamental-tips\/\">success as a freelancer.<\/a><\/p>\n<p>The better you get at structuring your testimonials, the easier it will be for you to tailor different testimonials to different sections of your website.<\/p>\n<p><a href=\"https:\/\/sellingsignals.com\/objection-handling\/\"><em>Objection action<\/em><\/a>\u00a0is at the heart of converting more visitors into customers. Does it seem too expensive? Here is a statement about how much you saved a customer. Is it too difficult? Here is a statement about how fast you are getting started. Don&#039;t have the necessary domain knowledge? Here is a statement about how you have helped a customer within a specific sector.<\/p>\n<\/div><style type='text\/css'>.reading-box-container-2 .element-bottomshadow:before,.reading-box-container-2 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-2\" style=\"--awb-title-color:var(--awb-color8);--awb-margin-top:20px;--awb-margin-bottom:20px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color2);border-width:1px;border-color:rgba(226,226,226,0);border-left-width:3px;border-left-color:var(--primary_color);border-style:solid;\"><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-desktop-button fusion-tagline-button continue fusion-desktop-button-margin continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_testimonials\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><h2>Invoices without own CVR no.<\/h2><div class=\"reading-box-additional fusion-reading-box-additional\">\n<p>Factofly helps you invoice and get paid without you having to worry about the administration. We will take care of that. Create a free user and invoice your customers at a fixed low price.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><a class=\"button fusion-button button-default fusion-button-default-size button-default-size button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:13px 13px 13px 13px\" href=\"https:\/\/app.factofly.com\/?screen_hint=signup&amp;referral_id=blog_testimonials\" target=\"_self\"><span>Send your first invoice through Factofly<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":321,"featured_media":20030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[109],"class_list":["post-18069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","tag-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freelanceguiden til testimonials | Factofly<\/title>\n<meta name=\"description\" content=\"Testimonials er en af de vigtigste elementer p\u00e5 din side. Det giver potentielle kunder ro i maven, og en solid grund til at v\u00e6lge dig.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.factofly.com\/en\/blog\/the-freelance-guide-to-testimonials\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freelanceguiden til testimonials | Factofly\" \/>\n<meta property=\"og:description\" content=\"Testimonials er en af de vigtigste elementer p\u00e5 din side. Det giver potentielle kunder ro i maven, og en solid grund til at v\u00e6lge dig.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.factofly.com\/en\/blog\/the-freelance-guide-to-testimonials\/\" \/>\n<meta property=\"og:site_name\" content=\"Factofly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Factofly\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-14T14:42:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T11:41:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeppe Borg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeppe Borg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/\"},\"author\":{\"name\":\"Jeppe Borg\",\"@id\":\"https:\/\/www.factofly.com\/#\/schema\/person\/d88b886acfd1fdef6d79ba740375d7cd\"},\"headline\":\"Freelanceguiden til testimonials\",\"datePublished\":\"2022-03-14T14:42:58+00:00\",\"dateModified\":\"2022-09-14T11:41:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/\"},\"wordCount\":4921,\"publisher\":{\"@id\":\"https:\/\/www.factofly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png\",\"keywords\":[\"testimonials\"],\"articleSection\":[\"Guides\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/\",\"url\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/\",\"name\":\"Freelanceguiden til testimonials | Factofly\",\"isPartOf\":{\"@id\":\"https:\/\/www.factofly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png\",\"datePublished\":\"2022-03-14T14:42:58+00:00\",\"dateModified\":\"2022-09-14T11:41:22+00:00\",\"description\":\"Testimonials er en af de vigtigste elementer p\u00e5 din side. Det giver potentielle kunder ro i maven, og en solid grund til at v\u00e6lge dig.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage\",\"url\":\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png\",\"contentUrl\":\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png\",\"width\":1200,\"height\":900,\"caption\":\"Freelanceguiden til testimonials\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/www.factofly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Freelanceguiden til testimonials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.factofly.com\/#website\",\"url\":\"https:\/\/www.factofly.com\/\",\"name\":\"Factofly\",\"description\":\"G\u00f8r det du er bedst til\",\"publisher\":{\"@id\":\"https:\/\/www.factofly.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.factofly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.factofly.com\/#organization\",\"name\":\"Factofly\",\"url\":\"https:\/\/www.factofly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factofly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/05\/LOGO_FACTOFLY-06.svg\",\"contentUrl\":\"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/05\/LOGO_FACTOFLY-06.svg\",\"width\":4168,\"height\":1668,\"caption\":\"Factofly\"},\"image\":{\"@id\":\"https:\/\/www.factofly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Factofly\/\",\"https:\/\/www.instagram.com\/factofly\/\",\"https:\/\/dk.linkedin.com\/company\/factofly\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.factofly.com\/#\/schema\/person\/d88b886acfd1fdef6d79ba740375d7cd\",\"name\":\"Jeppe Borg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.factofly.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9f448c67abb797c865de5a81c8d1294d?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9f448c67abb797c865de5a81c8d1294d?s=96&d=blank&r=g\",\"caption\":\"Jeppe Borg\"},\"description\":\"Jeppe er CMO hos Factofly, og har brugt st\u00f8rstedelen af sin karriere p\u00e5 at bygge og udvikle virksomheder. Jeppe skriver om alle facetter af freelancelivet, fra hvordan du promoverer dig selv, til at lukke kundem\u00f8det. Hans tilgang er altid forankret i praktiske taktikker, der kan kopieres direkte ind i din egen freelance forretning. Jeppe har en bred professionel baggrund med en karriere, der startede i tobaksbranchen hos British American Tobacco (BAT), en cand.merc fra Copenhagen Business School (CBS), samt l\u00e6ngere ophold i b\u00e5de Tyskland og Kina. Som s\u00e5 mange andre, fandt Jeppe ikke lykken i en stor corporate, og fulgte sit kald mod startup verdenen. Det ledte f\u00f8rst til den popul\u00e6re off-grid event serie under navnet The Hut, der m\u00f8dte sit endeligt under covid-19 nedlukningerne. Herefter entrerede Jeppe med det internationale venture studio, Rainmaking, som CMO for nordens st\u00f8rste rekrutteringsplatform for startups, The Hub. Siden efter\u00e5ret 2021 har Jeppe v\u00e6ret en central figur i opbyggelsen af Factofly, der med en v\u00e6kst fra 0 til +13.000 brugere h\u00f8rer til i toppen af den nordiske startup scene.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/jepperasmussen\/\"],\"url\":\"https:\/\/www.factofly.com\/en\/blog\/author\/jeppefactofly-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The freelance guide to testimonials | Factofly","description":"Testimonials are one of the most important elements on your site. It gives potential customers peace of mind and a solid reason to choose you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.factofly.com\/en\/blog\/the-freelance-guide-to-testimonials\/","og_locale":"en_GB","og_type":"article","og_title":"Freelanceguiden til testimonials | Factofly","og_description":"Testimonials er en af de vigtigste elementer p\u00e5 din side. Det giver potentielle kunder ro i maven, og en solid grund til at v\u00e6lge dig.","og_url":"https:\/\/www.factofly.com\/en\/blog\/the-freelance-guide-to-testimonials\/","og_site_name":"Factofly","article_publisher":"https:\/\/www.facebook.com\/Factofly\/","article_published_time":"2022-03-14T14:42:58+00:00","article_modified_time":"2022-09-14T11:41:22+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png","type":"image\/png"}],"author":"Jeppe Borg","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png","twitter_misc":{"Written by":"Jeppe Borg","Estimated reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#article","isPartOf":{"@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/"},"author":{"name":"Jeppe Borg","@id":"https:\/\/www.factofly.com\/#\/schema\/person\/d88b886acfd1fdef6d79ba740375d7cd"},"headline":"Freelanceguiden til testimonials","datePublished":"2022-03-14T14:42:58+00:00","dateModified":"2022-09-14T11:41:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/"},"wordCount":4921,"publisher":{"@id":"https:\/\/www.factofly.com\/#organization"},"image":{"@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage"},"thumbnailUrl":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png","keywords":["testimonials"],"articleSection":["Guides"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/","url":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/","name":"The freelance guide to testimonials | Factofly","isPartOf":{"@id":"https:\/\/www.factofly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage"},"image":{"@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage"},"thumbnailUrl":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png","datePublished":"2022-03-14T14:42:58+00:00","dateModified":"2022-09-14T11:41:22+00:00","description":"Testimonials are one of the most important elements on your site. It gives potential customers peace of mind and a solid reason to choose you.","breadcrumb":{"@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#primaryimage","url":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png","contentUrl":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/03\/Freelanceguiden-til-testimonials.png","width":1200,"height":900,"caption":"Freelanceguiden til testimonials"},{"@type":"BreadcrumbList","@id":"https:\/\/www.factofly.com\/blog\/freelanceguiden-til-testimonials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/www.factofly.com\/"},{"@type":"ListItem","position":2,"name":"Freelanceguiden til testimonials"}]},{"@type":"WebSite","@id":"https:\/\/www.factofly.com\/#website","url":"https:\/\/www.factofly.com\/","name":"Factofly","description":"Do what you do best","publisher":{"@id":"https:\/\/www.factofly.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.factofly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.factofly.com\/#organization","name":"Factofly","url":"https:\/\/www.factofly.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factofly.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/05\/LOGO_FACTOFLY-06.svg","contentUrl":"https:\/\/www.factofly.com\/wp-content\/uploads\/2022\/05\/LOGO_FACTOFLY-06.svg","width":4168,"height":1668,"caption":"Factofly"},"image":{"@id":"https:\/\/www.factofly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Factofly\/","https:\/\/www.instagram.com\/factofly\/","https:\/\/dk.linkedin.com\/company\/factofly"]},{"@type":"Person","@id":"https:\/\/www.factofly.com\/#\/schema\/person\/d88b886acfd1fdef6d79ba740375d7cd","name":"Jeppe Borg","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.factofly.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9f448c67abb797c865de5a81c8d1294d?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9f448c67abb797c865de5a81c8d1294d?s=96&d=blank&r=g","caption":"Jeppe Borg"},"description":"Jeppe is CMO at Factofly, and has spent the majority of his career building and developing businesses. Jeppe writes about all facets of freelance life, from how to promote yourself to closing a client meeting. His approach is always rooted in practical tactics that can be copied directly into your own freelance business. Jeppe has a broad professional background with a career that started in the tobacco industry at British American Tobacco (BAT), a MSc in Business Administration from Copenhagen Business School (CBS), and extended stays in both Germany and China. Like so many others, Jeppe did not find happiness in a large corporate, and followed his calling towards the startup world. This first led to the popular off-grid event series called The Hut, which met its end during the covid-19 lockdowns. Jeppe then joined the international venture studio, Rainmaking, as CMO of the Nordic region&#039;s largest recruitment platform for startups, The Hub. Since the fall of 2021, Jeppe has been a central figure in the construction of Factofly, which, with growth from 0 to +13,000 users, is at the top of the Nordic startup scene.","sameAs":["https:\/\/www.linkedin.com\/in\/jepperasmussen\/"],"url":"https:\/\/www.factofly.com\/en\/blog\/author\/jeppefactofly-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/posts\/18069"}],"collection":[{"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/users\/321"}],"replies":[{"embeddable":true,"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/comments?post=18069"}],"version-history":[{"count":3,"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/posts\/18069\/revisions"}],"predecessor-version":[{"id":20032,"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/posts\/18069\/revisions\/20032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/media\/20030"}],"wp:attachment":[{"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/media?parent=18069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/categories?post=18069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.factofly.com\/en\/wp-json\/wp\/v2\/tags?post=18069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}