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Welcome to this week's edition of Freelance Fuel, where, as always, we share curated content that will hopefully inspire your business or get you started.
Today we look at a masterclass in monetizing your audience, routines from some of the world's top performers, and the book to scroll on from if you're happy and content in a 9-5 job.
Let's get started.
/Jannik from Factofly
💸 Masterclass in converting attention into paying customers
Last week we shared Alex Hormozi's latest book launch and content universe.
It was popular here in the newsletter, with good reason, so let's take a look at what we can learn from the way he rolled it out.
Hormozi recently said that his new book, $100M Leads, is already approaching the total sales of his last book, $100M Offers. The difference between the two books is that $100M Leads has been on sale for a week, while $100M Offers was published in July 2021.
🤓 So what can we learn from it?
A big part of the explanation is the attention Hormozi has generated over the past two years.
But in addition to increasing his follower count, Hormozi has also used completely different strategies this time around.
Learning #1: Make your offer so good that people can't help but buy.
Alex Hormozi promised 2-3 months ago that everyone who attended his live event would get an extra gift. Through his content, AH has shown that he is a guarantor of quality, and an extra freebie is a classic lead magnet.
Learning #2: Promoting on all social platforms
Alex Hormozi has used all social platforms such as Twitter, Facebook, Instagram and TikTok to promote his book. Many of the ads for the book are exactly the same content - but you can increase your reach with just one click by cross-posting the same piece of content on different platforms.
Learning #3: Affiliates and FOMO
Alex Hormozi has used another form of reciprocity in relation to affiliates. Affiliates. His strategy here has been to get people to spread the word about his new book. Why would people do that, you ask?
Hormozi promised his affiliates that they would not only receive the secret gift, but also a secret chapter from his new book that will never see the light of day otherwise.
From awareness to purchase
Hormozi has spent a long time building a foundation and an audience he can now reap the rewards of. On a smaller scale, this could also be a mailing list of 1,000 screaming fans.
Most importantly, it's the awareness of what it takes to move curious eyes to a buy button.
🔥 Top shelf routines
Have you listened to countless podcasts with top performers from all over the world and said to yourself that you should remember those tricks?
If you're a self-employed freelancer who cares even a little bit about your daily habits and routines, the routines.club website is an absolute must-visit.
You can find everything from morning routines to recommended tools from some of the most famous entrepreneurs in the world.
We recommend the section on James Clear, author of Atomic Habits.
🎥 The pathless path
In life, there are two roads you can take 🛣
The default path, which is the path that is expected of you. Get an education, land a secure job, buy a car, move up the ladder, buy a bigger car, get lots of recognition, and a clear view of how life is shaping up until retirement.
And then there's the pathless path.
If you choose this path, your career is filled with adventure, but also a greater degree of uncertainty. The satisfaction of the pathless path, however, comes on a scale a corporate job has a hard time delivering on.
Mega YouTube'er Ali Abdaal swapped his job as a doctor for his current profession after discovering The Pathless Path.
Here he gives you a breakdown in 15 minutes.
If you're flirting with a life as your own boss, this is a dangerous acquaintance.
🖖 Peace of mind mind
🏛 Old rich: money and material goods.
🏝 New rich: time, freedom and not least peace.
