Factofly freelance fuel


Welcome to this week's edition of Freelance Fuel, where, as always, we share curated content that can hopefully inspire your business, or be the starting point to get started.

Today we look at a practical guide to how you can move on from the hourly price, we set the customer experience on formula, hear from 4 successful solopreneurs, and of course have the week's tool for you.

Let's get started.

/Jannik from Factofly

🍯 Overlooked nuggets: Breaking The Time Barrier

Social Proof is the oil that lubricates the sales machine, and it is also what we as consumers use to facilitate navigation among all the offers that scream for our attention.

If others like it, then there is probably a good chance that I can too.

This, in turn, also means that some of the most valuable resources hiding around the corners. Not necessarily on the bestseller lists.

One of them is the short (and free) e-book by FreshBooks co-founder and CEO Mike McDerment and Donald Cowper, Breaking the time barrier.

💸 BTTB is a fictional story about a web designer named Steve, and is your easy-to-read hands-on guide to how you go from selling yourself on an hourly rate, to value-based pricing or value-based pricing in good Danish.

In other words, this is the book that can help you lift the finances of your biks well and truly.

The book breaks down the biggest myths about hourly rates, and helps you as a freelancer to understand the psychology behind your clients' willingness to pay more when the perceived value of the work is higher.

🍯 Breaking The Time Barrier is 30 minutes of your life well spent.

You can find it right here.

💸 Your customer's value in formula

Alex Hormozi has formulated a customer's perceived value of a product or service, and it is worth a closer look.

The numerator of the formula adds value, while the denominator removes value from the experience.

In order to increase the perceived value for your customer, the point is that in your business you must get the numerator at the top and the denominator at the bottom. Easy peasy, right?

But how exactly do you do that?

Maximize the counter

  • 🤑 Dream outcome: What is the customer's ideal goal with your product or service?
  • 👊 Likelihood of achievement: How easy it is for the customer to achieve the goal.

In the ideal world, in other words, you must create a dream scenario that the customer cannot say no to. And that at the same time as you convince them that the journey there will be easy.

However, Hormozi believes that you can get much more out of your business focus your energy on minimizing the denominator.

Time delay: How long does it take before the customer receives your product and/or gets the aha experience? If you sell e-books, make sure the customer gets it sent within 30 seconds.

😵💫 Effort & sacrifice: How hard does the customer have to work? Make it as easy as possible for your customers to succeed.

So give your own business a ride in the machinery and see how you can lift your customer's value.

🤌 4 solopreneurs and their secrets

It is always more valuable to hear from the horse's own mouth how the money comes in than it is to read dusty theory about how things should be done.

4 successful solopreneurs shares insights about their business and what they have done to land an annual income on the heavy side of $1m.

🖖 The end of “solo”

⚙️ Recommended tool: One Sec


Last week we shared a delightfully disturbing statistic that on average we pick up the phone every 10 minutes, or 96 times in a day.

Most likely, we all have that one go-to app that just gets checked when the phone comes out. (Here it is instagram 🤦‍♂️)

One Sec is an app that delays access to selected apps, so you can just think about whether it's worth your time.

It is free with one app, and can therefore be recommended.

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