Factofly freelance fuel

#007

Welcome to this week's edition of Freelance Fuel, where, as always, we share curated content that can hopefully inspire your business, or be the starting point to get started.

Today we look at a no BS way to the first five customers, tricks for how you can collect more testimonials, the magic of the essentials, and of course the recommended tool of the week.

Let's get started.

/Jannik from Factofly

Your first five customers

Everything must be hard before it can be easy.

Here, Hormozi takes us through his framework for getting new customers, and even if you're already in full swing on your own, there's still a nugget or two you can use in your business today.

Here is the short breakdown (if you want more detail, you can watch the video here):

1. List building: build your lead list based on your existing contacts across phone, email and social media.

2. You're not going to sell them: Reach out systematically with a personal angle. But instead of trying to sell to them, you ask if they know anyone who might need your service.

3. Give it for free: If you have not yet landed the first customer, you start by giving away your service "for free". In any case, free means that there is no money involved! On the other hand, it is a requirement that your customer uses or implements your work, gives feedback and (not least) leaves a glowing review.

4. Rinse and repeat: Do it again and again until you slowly build up a customer group. As you build a portfolio, you also slowly lower your discount from 100% towards 0%.

🔥 The magical testimonials

Testimonials are your strongest sales tool, but they can often feel a little awkward to ask for.

When you want to land new customers, they are looking signals that can minimize their risk. Cases and other happy customers are one of the most effective signals you can give potential customers and help them choose you.

Here are 3 things you can do to get more testimonials:

  • 🤝 Do the work for them. Use snippets from private conversations and put it together into a testimonial they just have to say yes to. Here you can hardly have removed more friction.
  • ✍️ Use a good old fashioned questionnaire. A questionnaire has the advantage that it can seem less intimidating, and is therefore easier to send. An email that says "I would like to deliver an even better product next time. Can I get you to talk about your experience with project X here?” don't do much mischief. The big downside is of course that the response rate to a questionnaire is at the low end.
  • 🚪 Have a structured off-boarding process. Make it clear even before the project starts that working with you also involves an off-boarding where you briefly evaluate the project together. If you do it 1:1, it is an ideal opportunity to get a testimonial out of your customer.

🤌 Essentialism

New mail, the phone rings, new mail again, notification from Instagram, and let me check the news now that I'm at it...

Our surroundings bombard us with endless amounts of noise, and the feeling of being constantly behind is not alien. Especially when you're constantly trying to do five different things and at the same time need to be on top of your feed.

On average, we check our phone 96(!) times a day – this is approximately every 10 minutes if you are awake 16 hours a day.

This is where Greg McKeown comes into the picture. And his framework is shockingly simple:

When everything is important, nothing is.

When you realize that not everything is important, you can prioritize your time sensibly and focus on what actually makes a difference.

The essence of Essentialism: Better to take 10 steps in one direction than one step in 10 directions.

🖖 Start but never stop

⚙️ Recommended tool: Temp Mail

tempmail

temp-email.org gives you a temporary email when you just want that discount code, download a whitepaper or want to see how a platform works.

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