Factofly freelance fuel


Welcome to this week's edition of Freelance Fuel, where, as always, we share curated content that can hopefully inspire your business, or be the starting point to get started.

Today we look at how a solopreneur runs a $1.3m business, objection action, how to create a more diverse income, life is about more than just work, and of course the recommended tool of the week.

Let's get started.

/Jannik from Factofly

🍿 Netflix for design

If there's anything we have a soft spot for, it's (surprise) solo businesses!

I recently ran into Brett who runs the design business designjoy.co. He has single-handedly grown his business to an annual turnover of $1.3m, and he still runs the business all by himself.

Despite his success with Designjoy, Brett describes himself as an "insecure entrepreneur" (which resonates with many freelancers in particular), and in the video here openly talks about his very risk averse approach.

Among other things, this meant that he only dared to go full-time in Designjoy when he hit an annual turnover of $80k, which has cost him some valuable years.


Here are some things we particularly like about Brett's business model:

  • 💸 Price model: We spend a lot of time talking about different price models, and the importance of moving on from a pure hourly price to increase your earnings. Brett prices his service somewhat atypically for a design agency. Instead of the classic price models, he has two subscription solutions: basic and pro. For a fixed monthly amount starting from $5,000, customers have unlimited access to him.
  • ⚖️ Balance: In addition, Brett works approximately five hours a day, and spends a great deal of his time where it gives him value, namely with his family.
  • 🤞 Costs: Brett keeps his costs down, and runs the whole bike for $176 a month.
  • Simplicity: Although his page is beautifully designed, it's really just a one-pager. He uses Figma for his portfolio, accepts payment via Stripe, and has a hook-up to calendly, where you can book a meeting with him.
  • 🤝 Easy to hire: In addition to serious craftsmanship, old customers describe how simple onboarding and "it was stupid easy to hire him" landed him the job.
  • 🕺 Workflow: As a customer of Brett, you get access to a Trello board. Here there are some simple onboarding materials, and this is also where you log your requests.

There is a lot of inspiration to be found in the way Brett runs his business, regardless of whether you already run a design agency or are still dreaming of saying goodbye to your 9-5.

🥶 The cold sale

the cold sale

I'm on my way to a meeting, send me an email about it, we're already using another solution…

Job hunting is hard work. 

Yurii Veremchuk helps you deal with them fifteen most frequently used objections here.

👯‍♀️ Niche & diversification

The riches are in the niches.

We will forever argue that freelance success lies in choosing your niche carefully.

But just because you've chosen to dominate one particular niche, doesn't mean you can't spread your income sources out a bit.

Here, Justin Welsh gives his take on how he diversifies his product across platforms.

🖖 Life is about more than work

⚙️ Recommended tool: Copywriting Examples

copywriting examples

Copywriting Examples is not a definitive tool as such, but the collection of inspirational texts is so strong that we can squeeze it into that box.


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