What is freelancing?
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By 11.6 min readPublished On: 29. June 2022Last Updated: 26. June 2023

Your guide to freelancing and how to get started

Developments in the labor market have been turned up a few gears over the past few years, and with Covid-19 in particular, companies – globally and locally – have had to change gears. 

Remote work and the use of freelancers has gone from being an outlier category to how you do business today. Being a freelancer is both a hot topic today and is the way companies can get hold of the very best talent, without having to go through a heavy recruitment process. 

If you have a dream of making a change in your career and offering yourself as a freelancer, the climate is now more than favorable to pursue your dream. 

And you are certainly not alone. According to Upwork's latest freelance survey, more than one in three have offered themselves as a freelancer to one extent or another – i.e. on a project basis or full time. It must be said that the figures from the survey are American, but here at home we also see a clear tendency for more and more people to offer themselves as freelancers. 

If it's time to take your talents to the free market, we've put together a guide that takes you through the most important things you need to keep track of.

What is freelancing? How can you start freelancing with no experience? In this guide, we go into detail and give you practical and effective tips to kick-start your freelance career. 



create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

What is freelancing?

A freelancer is a private person or independent company that offers its skills as services to companies. A freelancer is typically hired on an hourly or project basis for a limited period of time.  

As a freelancer, your clients will therefore not recruit you, but buy you and your skills to solve a specific problem. You will therefore work on the basis of contracts and terms agreed with the customers - and without committing to a specific employer.

The actual number of assignments or projects you get mostly depends on your ability to sell yourself. You must therefore also make it clear which field you see yourself entering, but we will get into that in more detail later in the article.

Freelance tasks are usually remote. This means that you can work from home - or wherever suits you. Remote work is one of the biggest advantages of freelance life, because most often customers care more about what is delivered than where it is delivered. However, there may be some cases where you also need to be physically present, depending on the client's needs and the type of work.



Who is a typical freelancer?

A freelancer, freelance worker, sole proprietor or self-employed person is a person who is self-employed and earns his income by providing services and benefits to clients. 

Freelancers often find tasks through third-party platforms, and most commonly for the vast majority of freelancers, tasks are found through their own network. That network can be both old workplaces, ex-colleagues or similar and old customers and their network.

In Denmark is over 7% of employed Danish freelancers. However, it is an old static from 2017, and the actual number we estimate today to be over 10%

Some of the most popular freelance jobs available include the following:

  • Graphic design
  • Photo/video editing
  • Copywriting and content creation
  • UI/UX design
  • Web design and development
  • WordPress development
  • Administrative support
  • Virtual assistant
  • SEO Analysis
  • Data entry
  • Editing and proofreading
  • Business analysis
  • Lead generation

What are the main advantages of freelancing?

Freelancing is a great way to take ownership of your own career, be your own boss and make money doing something you are passionate about. And that regardless of whether you want to be freelancer with CVR number or get paid without difficulty as a private person through Factofly

The list above is predominantly digital, but freelance work is popping up in all corners of the job market. There is an increasing demand from companies that want to have their problems solved by specialists, which means good conditions for you who are flirting with freelancing. 

Freelancing also allows you to go deep into a specific niche. In fact, it is that define your niche one of the most important freelancing exercises.

Another important benefit of freelancing is that it gives you ample freedom and flexibility to work on your own terms. Freelancing allows you to work from anywhere, set flexible working hours and choose projects that suit you.

create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

8 tips to get started as a freelancer

Now that you know what a credible existence can await you as a freelancer, let's dive into the next chapter. Here are 8 practical tips to help you on the right track.

1. Define your goals

It is a very good idea to make it clear from the start how you define success as a freelancer, and what goals you are striving for. For some, the income is the most important thing, while for others it is being able to be present at a little putt match on a Tuesday afternoon. 

Before you start as a freelancer, you must therefore make it clear what your objective is. 

You can use the following questions to zoom in on your ambition:

  • Is freelancing a way to supplement my income or have it as my main income?
  • Do I want to freelance because of money, freedom or something else entirely?
  • Do I have the discipline required to be a freelancer?
  • Are there other reasons why I want to start freelancing?

Your answers to these questions will be your north star. Once you've identified your purpose, it will give you enough momentum to hit the ground running.

2. Have a savings in place

As a newly minted freelancer, there is a hard truth you must realize from the start: Projects come in waves and you will most likely face a freelancing dry spell every now and then. In other words, a period when no new tasks are dumped in the door. 

You will therefore do yourself a favor by having a savings of 3 to 6 months in place before you jump into freelancing full time. It will both get you through the dry periods without you having to lie sleepless, and also give you the freedom to say no to projects that don't suit your ambition.

3. Make yourself clear about what you want to sell

This step is one of the most crucial stages in your freelance journey. You must define a competence that you can offer potential customers as a service. And of course charge you for. 

Clients are rarely faced with general problems, and correspondingly general freelancers. You will therefore create a stronger platform for yourself if you manage to define your niche

It must of course be something with reasonably high demand, and a matching level of competence on your part. Many people dance around the hot mess and wait to take the plunge as a freelancer, as imposter syndrome invariably creeps in and you start to doubt whether you are skilled enough. 

Our best advice if you feel affected by the above is to let your price reflect your level and get started. The best way to sharpen your skills is not to keep taking courses and tests, but to actually solve real problems with real customers. 

There are some very specific benefits to defining yourself as a freelancer and defining your niche:

  • You will usually be able to take a higher price
  • You can market yourself more easily
  • You can more easily define your field and move into the top 10%
  • You will find that it is easier to generate sales through word of mouth, as it is quite precise what you can and cannot do
create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

4. Sharpen your skills

Okay, so we just talked about how you should "just" take the plunge and learn as you go. But of course you have to make sure that you have basic skills in your field. 

You will have a hard time if you jump in head first without making an effort to understand the basics. Therefore, stay up-to-date, check out blogs, YouTube channels and books that are relevant to your field of study. In addition, is online courses one of the best ways to acquire and hone a skill.

5. Find your target group

Once you have chosen your niche and defined your freelance service, the hunt begins for those who will actually pay you. 

You have to identify that kind customers, that best fits your niche. 

As a beginner, you won't automatically get clients just by being good in your field. It also requires you to be present in front of your potential customers.

You must therefore make an active effort to show why it is exactly you who can help a given project reach its goal. 

Among other things, you can reach potential freelance clients by:

  • Create networks and connect with others in your industry
  • Research potential customers in your industry
  • Give yourself a cold canvas - either by phone or email
  • Collaboration with other freelancers or agencies
  • Set up on popular freelance platforms and marketplaces

Try a few different options to find out what suits you best. Many fresh freelancers either find their first jobs through freelance platforms or through old employers.

6. Build your portfolio – even when you have no work to show

Having a splashy portfolio that helps potential clients dream is an important staple for any freelancer. 

Your portfolio must clearly:

  • Demonstrate your expertise
  • Show your (relevant) experience within your field that substantiates your expertise
  • Show who you are
  • Display case studies, data-driven results, working samples, testimonials and mock-ups
  • Include your contact information so potential customers can get in touch with you
  • If you don't have any work to showcase, find similar work from other freelancers that shows what you can deliver. Just make it clear that it is not your own work. 

A strong portfolio can be a great asset if you don't have much work experience or recommendations to back you up. 

Your portfolio must inform, arouse interest and persuade potential clients to choose exactly you for their job. Before looking for new assignments, it's important to take the time to decide what to include in your portfolio and how to present it.

Bonus: Some portfolio sites to try include Behance, Dribble, and Adobe Portfolio.

create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

7. Write offers that convert

Once you have found the right platform, have your portfolio in place and have potential clients in your sights, it is time to bid on tasks and submit offers. 

A professional offer is the difference between being chosen and not. 

A well-written offer should create a strong argument for your qualifications. It must describe the company's requirements, how you can help, and how you will get the problem resolved. 

The most successful freelancers adapt their offer to the specific client and project. If you want to spice up your offer a little extra, you can, for example, make a recording where you go through your offer. Here is Loom one of the easiest and most effective tools. 

Taking the extra time and effort, especially in the beginning, shows your enthusiasm, zeal and professionalism.

8. Ensure quality deliveries – every time

As a freelancer, you should consider your clients as your company. Making sure you complete the project exactly as the client wanted is the next stage after landing the job. 

Of course, exceeding the customer's expectations will help you establish a unique relationship with them.

So find a way to stand out from the crowd. Creating long-term partnerships will most often result in recurring projects and testimonials

You can establish a good relationship with your customers by doing the following:

  • Complete high quality projects that meet customer requirements
  • Ensure effective and constant communication with customers
  • Build customer trust through consistent quality
  • Find opportunities that help you deliver more value
create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user
What is freelancing?
By Published On: 29. June 2022Last Updated: 26. June 2023

Your guide to freelancing and how to get started

Developments in the labor market have been turned up a few gears over the past few years, and with Covid-19 in particular, companies – globally and locally – have had to change gears. 

Remote work and the use of freelancers has gone from being an outlier category to how you do business today. Being a freelancer is both a hot topic today and is the way companies can get hold of the very best talent, without having to go through a heavy recruitment process. 

If you have a dream of making a change in your career and offering yourself as a freelancer, the climate is now more than favorable to pursue your dream. 

And you are certainly not alone. According to Upwork's latest freelance survey, more than one in three have offered themselves as a freelancer to one extent or another – i.e. on a project basis or full time. It must be said that the figures from the survey are American, but here at home we also see a clear tendency for more and more people to offer themselves as freelancers. 

If it's time to take your talents to the free market, we've put together a guide that takes you through the most important things you need to keep track of.

What is freelancing? How can you start freelancing with no experience? In this guide, we go into detail and give you practical and effective tips to kick-start your freelance career. 



create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

What is freelancing?

A freelancer is a private person or independent company that offers its skills as services to companies. A freelancer is typically hired on an hourly or project basis for a limited period of time.  

As a freelancer, your clients will therefore not recruit you, but buy you and your skills to solve a specific problem. You will therefore work on the basis of contracts and terms agreed with the customers - and without committing to a specific employer.

The actual number of assignments or projects you get mostly depends on your ability to sell yourself. You must therefore also make it clear which field you see yourself entering, but we will get into that in more detail later in the article.

Freelance tasks are usually remote. This means that you can work from home - or wherever suits you. Remote work is one of the biggest advantages of freelance life, because most often customers care more about what is delivered than where it is delivered. However, there may be some cases where you also need to be physically present, depending on the client's needs and the type of work.



Who is a typical freelancer?

A freelancer, freelance worker, sole proprietor or self-employed person is a person who is self-employed and earns his income by providing services and benefits to clients. 

Freelancers often find tasks through third-party platforms, and most commonly for the vast majority of freelancers, tasks are found through their own network. That network can be both old workplaces, ex-colleagues or similar and old customers and their network.

In Denmark is over 7% of employed Danish freelancers. However, it is an old static from 2017, and the actual number we estimate today to be over 10%

Some of the most popular freelance jobs available include the following:

  • Graphic design
  • Photo/video editing
  • Copywriting and content creation
  • UI/UX design
  • Web design and development
  • WordPress development
  • Administrative support
  • Virtual assistant
  • SEO Analysis
  • Data entry
  • Editing and proofreading
  • Business analysis
  • Lead generation

What are the main advantages of freelancing?

Freelancing is a great way to take ownership of your own career, be your own boss and make money doing something you are passionate about. And that regardless of whether you want to be freelancer with CVR number or get paid without difficulty as a private person through Factofly

The list above is predominantly digital, but freelance work is popping up in all corners of the job market. There is an increasing demand from companies that want to have their problems solved by specialists, which means good conditions for you who are flirting with freelancing. 

Freelancing also allows you to go deep into a specific niche. In fact, it is that define your niche one of the most important freelancing exercises.

Another important benefit of freelancing is that it gives you ample freedom and flexibility to work on your own terms. Freelancing allows you to work from anywhere, set flexible working hours and choose projects that suit you.

create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

8 tips to get started as a freelancer

Now that you know what a credible existence can await you as a freelancer, let's dive into the next chapter. Here are 8 practical tips to help you on the right track.

1. Define your goals

It is a very good idea to make it clear from the start how you define success as a freelancer, and what goals you are striving for. For some, the income is the most important thing, while for others it is being able to be present at a little putt match on a Tuesday afternoon. 

Before you start as a freelancer, you must therefore make it clear what your objective is. 

You can use the following questions to zoom in on your ambition:

  • Is freelancing a way to supplement my income or have it as my main income?
  • Do I want to freelance because of money, freedom or something else entirely?
  • Do I have the discipline required to be a freelancer?
  • Are there other reasons why I want to start freelancing?

Your answers to these questions will be your north star. Once you've identified your purpose, it will give you enough momentum to hit the ground running.

2. Have a savings in place

As a newly minted freelancer, there is a hard truth you must realize from the start: Projects come in waves and you will most likely face a freelancing dry spell every now and then. In other words, a period when no new tasks are dumped in the door. 

You will therefore do yourself a favor by having a savings of 3 to 6 months in place before you jump into freelancing full time. It will both get you through the dry periods without you having to lie sleepless, and also give you the freedom to say no to projects that don't suit your ambition.

3. Make yourself clear about what you want to sell

This step is one of the most crucial stages in your freelance journey. You must define a competence that you can offer potential customers as a service. And of course charge you for. 

Clients are rarely faced with general problems, and correspondingly general freelancers. You will therefore create a stronger platform for yourself if you manage to define your niche

It must of course be something with reasonably high demand, and a matching level of competence on your part. Many people dance around the hot mess and wait to take the plunge as a freelancer, as imposter syndrome invariably creeps in and you start to doubt whether you are skilled enough. 

Our best advice if you feel affected by the above is to let your price reflect your level and get started. The best way to sharpen your skills is not to keep taking courses and tests, but to actually solve real problems with real customers. 

There are some very specific benefits to defining yourself as a freelancer and defining your niche:

  • You will usually be able to take a higher price
  • You can market yourself more easily
  • You can more easily define your field and move into the top 10%
  • You will find that it is easier to generate sales through word of mouth, as it is quite precise what you can and cannot do
create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

4. Sharpen your skills

Okay, so we just talked about how you should "just" take the plunge and learn as you go. But of course you have to make sure that you have basic skills in your field. 

You will have a hard time if you jump in head first without making an effort to understand the basics. Therefore, stay up-to-date, check out blogs, YouTube channels and books that are relevant to your field of study. In addition, is online courses one of the best ways to acquire and hone a skill.

5. Find your target group

Once you have chosen your niche and defined your freelance service, the hunt begins for those who will actually pay you. 

You have to identify that kind customers, that best fits your niche. 

As a beginner, you won't automatically get clients just by being good in your field. It also requires you to be present in front of your potential customers.

You must therefore make an active effort to show why it is exactly you who can help a given project reach its goal. 

Among other things, you can reach potential freelance clients by:

  • Create networks and connect with others in your industry
  • Research potential customers in your industry
  • Give yourself a cold canvas - either by phone or email
  • Collaboration with other freelancers or agencies
  • Set up on popular freelance platforms and marketplaces

Try a few different options to find out what suits you best. Many fresh freelancers either find their first jobs through freelance platforms or through old employers.

6. Build your portfolio – even when you have no work to show

Having a splashy portfolio that helps potential clients dream is an important staple for any freelancer. 

Your portfolio must clearly:

  • Demonstrate your expertise
  • Show your (relevant) experience within your field that substantiates your expertise
  • Show who you are
  • Display case studies, data-driven results, working samples, testimonials and mock-ups
  • Include your contact information so potential customers can get in touch with you
  • If you don't have any work to showcase, find similar work from other freelancers that shows what you can deliver. Just make it clear that it is not your own work. 

A strong portfolio can be a great asset if you don't have much work experience or recommendations to back you up. 

Your portfolio must inform, arouse interest and persuade potential clients to choose exactly you for their job. Before looking for new assignments, it's important to take the time to decide what to include in your portfolio and how to present it.

Bonus: Some portfolio sites to try include Behance, Dribble, and Adobe Portfolio.

create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user

7. Write offers that convert

Once you have found the right platform, have your portfolio in place and have potential clients in your sights, it is time to bid on tasks and submit offers. 

A professional offer is the difference between being chosen and not. 

A well-written offer should create a strong argument for your qualifications. It must describe the company's requirements, how you can help, and how you will get the problem resolved. 

The most successful freelancers adapt their offer to the specific client and project. If you want to spice up your offer a little extra, you can, for example, make a recording where you go through your offer. Here is Loom one of the easiest and most effective tools. 

Taking the extra time and effort, especially in the beginning, shows your enthusiasm, zeal and professionalism.

8. Ensure quality deliveries – every time

As a freelancer, you should consider your clients as your company. Making sure you complete the project exactly as the client wanted is the next stage after landing the job. 

Of course, exceeding the customer's expectations will help you establish a unique relationship with them.

So find a way to stand out from the crowd. Creating long-term partnerships will most often result in recurring projects and testimonials

You can establish a good relationship with your customers by doing the following:

  • Complete high quality projects that meet customer requirements
  • Ensure effective and constant communication with customers
  • Build customer trust through consistent quality
  • Find opportunities that help you deliver more value
create free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own CVR number or registered company. We handle all the boring stuff, so you can spend your time where it's the most fun.

create free user