The freelance guide to testimonials
Share the article!
By 4.5 min readLast Updated: 14. September 2022

How to get testimonials from your customers

One of the first things potential customers look for on your site are testimonials from some of your old customers. And with good reason.

Because you've probably noticed that when you sell direct to consumers, the buyers often get a kick out of being first. There is a certain status attached to being able to show off one's new obscure gadget, racing bike, clothes, etc.

But when you sells to companies, it is quite the opposite. Here it's about being safe first, and companies looking for freelancers are looking (here too) for someone they can trust. And not least is expert in a specific field.

Therefore must your website filled with more than just beautiful design, but also lots of dazzling statements - also known as social proof. So there are real companies that have tried this before, and they were absolutely delighted with the result. Potential clients will see reviews and testimonials that can help them make a decision to get one meet in house, and use exactly you.

Send your first invoice through Factofly

Invoices without own CVR no.

Factofly helps you invoice and get paid without you having to worry about the administration. We will take care of that. Create a free user and invoice your customers at a fixed low price.

Send your first invoice through Factofly

1. Use exit interviews to off-board customers

It can sometimes feel downright embarrassing to ask for a review or opinion, and is the reason why we often choose to skip that exercise. We spin up a lot of scenarios about what will happen.

However, it is highly unlikely that an inquiry will generate any negative feelings from your customer. In the end, the worst that can happen is that you get a no. However, the timing (and technique) of asking for an opinion is paramount, and this is where exit interviews come in.

Exit interviews, i.e. short interviews you hold after you have delivered the project, are your chance to ask questions about:

  • What your customer has been satisfied with
  • What can be improved
  • What they have in the pipeline, etc.

At the end of the interview, you ask if they are okay with you transcribing their answers into a testimonial. Just remember to send them the draft before it goes live on your website.

Clients like as few surprises as possible, so make sure you mention the exit interview as a regular part of your process before you start. The exit talk is also a good opportunity to have an open and honest conversation about how both sides have experienced the project.

2. Use email and good old survey forms

Email can automate the entire feedback process from your customer, and fortunately there are lots of easy tools you can use.

In essence, the approach is very similar to exit interviews, and can even result in more honest and direct feedback from your customer. If you do not have an automatic flow set up, you can also choose to run it manually Google Forms or Typeform.

As we all know, it can also be easier to ignore an email, and there is a limit to how many times you want to send a polite reminder email. But if you get the process in place, it is an ideal way to collect useful feedback and testimonials.

3. Use comments from old emails

The last trick can put a big dent in the number of testimonials you collect. Because have you ever experienced praise in an informal email from your customer? There is no reason why they should not stay put to good use, and the barrier to getting them from your inbox to your site is shorter than you think.

All the work is already done, and your customer doesn't have to spend extra time writing down some feedback lines for you.

Collect the statement(s) you want to use and ask if you can use it publicly on your page.

Give potential customers a reason to choose you

No matter what industry you are in, customer testimonials are one of the easiest, and most important, ways to dispel any doubts about why it should be you. And incidentally a foundation stone to get success as a freelancer.

The better you get at structuring your testimonials, the easier it will be for you to tailor different testimonials to different sections of your website.

Objection action is at the heart of converting more visitors into customers. Does it seem too expensive? Here is a statement about how much you saved a customer. Is it too difficult? Here is a statement about how fast you are getting started. Don't have the necessary domain knowledge? Here is a statement about how you have helped a customer within a specific sector.

Send your first invoice through Factofly

Invoices without own CVR no.

Factofly helps you invoice and get paid without you having to worry about the administration. We will take care of that. Create a free user and invoice your customers at a fixed low price.

Send your first invoice through Factofly
The freelance guide to testimonials
By 4.5 min readLast Updated: 14. September 2022

How to get testimonials from your customers

One of the first things potential customers look for on your site are testimonials from some of your old customers. And with good reason.

Because you've probably noticed that when you sell direct to consumers, the buyers often get a kick out of being first. There is a certain status attached to being able to show off one's new obscure gadget, racing bike, clothes, etc.

But when you sells to companies, it is quite the opposite. Here it's about being safe first, and companies looking for freelancers are looking (here too) for someone they can trust. And not least is expert in a specific field.

Therefore must your website filled with more than just beautiful design, but also lots of dazzling statements - also known as social proof. So there are real companies that have tried this before, and they were absolutely delighted with the result. Potential clients will see reviews and testimonials that can help them make a decision to get one meet in house, and use exactly you.

Send your first invoice through Factofly

Invoices without own CVR no.

Factofly helps you invoice and get paid without you having to worry about the administration. We will take care of that. Create a free user and invoice your customers at a fixed low price.

Send your first invoice through Factofly

1. Use exit interviews to off-board customers

It can sometimes feel downright embarrassing to ask for a review or opinion, and is the reason why we often choose to skip that exercise. We spin up a lot of scenarios about what will happen.

However, it is highly unlikely that an inquiry will generate any negative feelings from your customer. In the end, the worst that can happen is that you get a no. However, the timing (and technique) of asking for an opinion is paramount, and this is where exit interviews come in.

Exit interviews, i.e. short interviews you hold after you have delivered the project, are your chance to ask questions about:

  • What your customer has been satisfied with
  • What can be improved
  • What they have in the pipeline, etc.

At the end of the interview, you ask if they are okay with you transcribing their answers into a testimonial. Just remember to send them the draft before it goes live on your website.

Clients like as few surprises as possible, so make sure you mention the exit interview as a regular part of your process before you start. The exit talk is also a good opportunity to have an open and honest conversation about how both sides have experienced the project.

2. Use email and good old survey forms

Email can automate the entire feedback process from your customer, and fortunately there are lots of easy tools you can use.

In essence, the approach is very similar to exit interviews, and can even result in more honest and direct feedback from your customer. If you do not have an automatic flow set up, you can also choose to run it manually Google Forms or Typeform.

As we all know, it can also be easier to ignore an email, and there is a limit to how many times you want to send a polite reminder email. But if you get the process in place, it is an ideal way to collect useful feedback and testimonials.

3. Use comments from old emails

The last trick can put a big dent in the number of testimonials you collect. Because have you ever experienced praise in an informal email from your customer? There is no reason why they should not stay put to good use, and the barrier to getting them from your inbox to your site is shorter than you think.

All the work is already done, and your customer doesn't have to spend extra time writing down some feedback lines for you.

Collect the statement(s) you want to use and ask if you can use it publicly on your page.

Give potential customers a reason to choose you

No matter what industry you are in, customer testimonials are one of the easiest, and most important, ways to dispel any doubts about why it should be you. And incidentally a foundation stone to get success as a freelancer.

The better you get at structuring your testimonials, the easier it will be for you to tailor different testimonials to different sections of your website.

Objection action is at the heart of converting more visitors into customers. Does it seem too expensive? Here is a statement about how much you saved a customer. Is it too difficult? Here is a statement about how fast you are getting started. Don't have the necessary domain knowledge? Here is a statement about how you have helped a customer within a specific sector.

Send your first invoice through Factofly

Invoices without own CVR no.

Factofly helps you invoice and get paid without you having to worry about the administration. We will take care of that. Create a free user and invoice your customers at a fixed low price.

Send your first invoice through Factofly