Then we come to that freelancer salary. Because how much do you actually earn as a freelancer? There are several factors that come into play here.
Are you a full-time or part-time freelancer? There is a big difference between whether you have to live off your income as a freelancer or whether it is a supplement to a fixed salary. If you want to live off your freelancer's salary, you must have all the hidden costs included in your price.
However, you do not necessarily have to be cheaper just because you are a part-time freelancer. Your price must, of course, reflect your skills and the results you can thereby deliver. If you are an expert in your field, you can of course allow yourself to charge more for your services than if you are a beginner.
As a full-time freelancer, you must see yourself as an employee, employer and company in one person. You must have it all running around and this must be reflected in your price - even if you are new to the arena.
Salary as a copywriter
The copywriting industry is a good example of an industry where prices vary enormously. With a single Google search, you can easily find companies that specialize in very cheap texts down to 16 øre per word. At the other end of the scale, you can at one skilled copywriter few professional quality texts to a minimum of DKK 800 per hour. The cheap text agencies have their merits as long as they don't promise more than they can keep. But it also makes copywriting a bit of a cowboy business. If you want serious grown-up money for your text work, you must be able to prove that what you deliver has the desired effect.
Salary as a journalist
If you are a trained journalist, you have slightly more regulated conditions behind you. According to Danish Association of Journalists the indicative hourly price for ordinary journalistic freelance work is at least DKK 946 in 2022. If the journalistic product requires specialist knowledge, the indicative hourly price is at least DKK 1,326.
Does that sound like a high hourly rate? Not when you count all expenses as self-employed.