How to get testimonials from your customers
One of the first things potential customers look for on your site is testimonials from some of your old customers. And with good reason.
Because you've probably noticed that when you sell directly to consumers, buyers often get a kick out of being first. There's a certain status that comes with being able to show off your new obscure gadget, racing bike, clothing etc.
But when selling to businesses, it's quite the opposite. It's all about being safe first, and companies looking for freelancers are (again) looking for someone they can trust. And not least, someone who is an expert in a particular field.
That's why your website needs to be filled with more than just great design, but also plenty of dazzling testimonials - also known as social proof. There are real companies that have tried this before and loved the results. Potential clients will see reviews and testimonials that will help them make a decision to book a meeting and use you.
invoice without own CVR no.
Factofly helps you invoice and get paid without worrying about the administration. We take care of that for you. Create a free account and invoice your customers for a fixed low price.
1. Use exit interviews to off-board customers
It can sometimes feel downright embarrassing to ask for a review or testimonial, which is why we often choose to skip this exercise. We spin up a lot of scenarios about what might happen.
However, it's highly unlikely that a request will elicit any negative feelings from your customer. Ultimately, the worst that can happen is that you get a no. However, the timing (and technique) of asking for a testimonial is crucial, and that's where exit interviews come in.
Exit interviews, short interviews you conduct after you've delivered the project, are your chance to ask questions:
- What your customer has been happy with
- What can be improved
- What they have in the pipeline, etc.
At the end of the interview, ask if they're okay with you transcribing their answers into a testimonial. Just remember to send them the draft before it goes live on your website.
Clients like as few surprises as possible, so make sure to mention the exit interview as a regular part of your process before you start. The exit interview is also a great opportunity to have an open and honest conversation about how both sides have experienced the project.
2. Use email and good old survey forms
Email can automate the entire customer feedback process, and luckily there are plenty of easy tools you can use.
Essentially, the approach is very similar to exit interviews and can even result in more honest and direct feedback from your customer. If you don't have an automated flow set up, you can also choose to run it handheld through Google Forms or Typeform.
As we all know, it can be easier to ignore an email, and there are only so many times you can send a polite reminder email. But if you systemize the process, it's an ideal way to collect useful feedback and testimonials.
3. Use comments from old emails
The last trick can really boost the number of testimonials you collect. Because have you ever experienced praise in an informal email from your customer? There's no reason why they shouldn't be put to good use, and the barrier to getting them from your inbox to your site is shorter than you think.
All the work is already done and your customer doesn't need to set aside extra time to write down some feedback lines for you.
Collect the statement(s) you want to use and ask if you can use it publicly on your site.
Give potential customers a reason to choose you
No matter what industry you're in, client testimonials are one of the easiest, and most important, ways to dispel any doubts about why it should be you. And, by the way, a cornerstone of success as a freelancer.
The better you get at structuring your testimonials, the easier it will be for you to tailor different testimonials to different sections of your website.
Objection handling is at the heart of converting more visitors into customers. Does it seem too expensive? Here's a testimonial about how much you saved a customer. Is it too cumbersome? Here's a testimonial about how quickly you can get started. Don't you have the domain knowledge? Here's a testimonial about how you've helped a customer in a specific sector.
invoice without own CVR no.
Factofly helps you invoice and get paid without worrying about the administration. We take care of that for you. Create a free account and invoice your customers for a fixed low price.
How to get testimonials from your customers
One of the first things potential customers look for on your site is testimonials from some of your old customers. And with good reason.
Because you've probably noticed that when you sell directly to consumers, buyers often get a kick out of being first. There's a certain status that comes with being able to show off your new obscure gadget, racing bike, clothing etc.
But when selling to businesses, it's quite the opposite. It's all about being safe first, and companies looking for freelancers are (again) looking for someone they can trust. And not least, someone who is an expert in a particular field.
That's why your website needs to be filled with more than just great design, but also plenty of dazzling testimonials - also known as social proof. There are real companies that have tried this before and loved the results. Potential clients will see reviews and testimonials that will help them make a decision to book a meeting and use you.
invoice without own CVR no.
Factofly helps you invoice and get paid without worrying about the administration. We take care of that for you. Create a free account and invoice your customers for a fixed low price.
1. Use exit interviews to off-board customers
It can sometimes feel downright embarrassing to ask for a review or testimonial, which is why we often choose to skip this exercise. We spin up a lot of scenarios about what might happen.
However, it's highly unlikely that a request will elicit any negative feelings from your customer. Ultimately, the worst that can happen is that you get a no. However, the timing (and technique) of asking for a testimonial is crucial, and that's where exit interviews come in.
Exit interviews, short interviews you conduct after you've delivered the project, are your chance to ask questions:
- What your customer has been happy with
- What can be improved
- What they have in the pipeline, etc.
At the end of the interview, ask if they're okay with you transcribing their answers into a testimonial. Just remember to send them the draft before it goes live on your website.
Clients like as few surprises as possible, so make sure to mention the exit interview as a regular part of your process before you start. The exit interview is also a great opportunity to have an open and honest conversation about how both sides have experienced the project.
2. Use email and good old survey forms
Email can automate the entire customer feedback process, and luckily there are plenty of easy tools you can use.
Essentially, the approach is very similar to exit interviews and can even result in more honest and direct feedback from your customer. If you don't have an automated flow set up, you can also choose to run it handheld through Google Forms or Typeform.
As we all know, it can be easier to ignore an email, and there are only so many times you can send a polite reminder email. But if you systemize the process, it's an ideal way to collect useful feedback and testimonials.
3. Use comments from old emails
The last trick can really boost the number of testimonials you collect. Because have you ever experienced praise in an informal email from your customer? There's no reason why they shouldn't be put to good use, and the barrier to getting them from your inbox to your site is shorter than you think.
All the work is already done and your customer doesn't need to set aside extra time to write down some feedback lines for you.
Collect the statement(s) you want to use and ask if you can use it publicly on your site.
Give potential customers a reason to choose you
No matter what industry you're in, client testimonials are one of the easiest, and most important, ways to dispel any doubts about why it should be you. And, by the way, a cornerstone of success as a freelancer.
The better you get at structuring your testimonials, the easier it will be for you to tailor different testimonials to different sections of your website.
Objection handling is at the heart of converting more visitors into customers. Does it seem too expensive? Here's a testimonial about how much you saved a customer. Is it too cumbersome? Here's a testimonial about how quickly you can get started. Don't you have the domain knowledge? Here's a testimonial about how you've helped a customer in a specific sector.
invoice without own CVR no.
Factofly helps you invoice and get paid without worrying about the administration. We take care of that for you. Create a free account and invoice your customers for a fixed low price.
