As a freelancer, the way is you are selling yourself decisive for which price tag you can put in the window and which potential customers look in. Especially as a new freelancer, it can be tempting to brand yourself as a jack of all trades who can do both write razor-sharp copy, animate videos and create backend code because you are hungry for tasks.
But customers don't buy services, they buy results. And when purchasing specific results for specific projects, the customer also wants the best the market can deliver. The most important step you can take to grow your freelance business is therefore the way you take prospective clients by the hand and show them the promised land.
When you choose a niche, it does not mean that you limit your income - quite the opposite. Although it may feel a little contradictory: a smaller pool of possible customers means fewer opportunities, right?
Choosing your niche is the difference between setting yourself up as a "freelance copywriter" and being a "copywriter for fintech scaleups". We have seen several cases where freelancers have made a small shift in their approach and increased their earnings enormously.
The very basic reason you should choose a niche is to maximize your freelance income. The riches are in the niches, and it's about understanding the need in the market, selling yourself correctly and of course building confidence to also get paid.