By 2 min read Last Updated: August 14, 2024
2022 most in-demand freelance skills
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The hottest freelance skills in 2022

Freelance platform Upwork has been doing some data crunching and has uncovered the most in-demand freelance skills in 2022.

Before we dive in, let's start with a caveat. We like to look at the data objectively. In this report, Upwork has covered freelancing globally, and there are of course (and hopefully) some differences when we zoom in on the 43,094km2 that covers our pond.

However, the common denominator for global and local development is increasing digitalization - the fastest growing categories are Web Programming (43%) and Web Design (31%). But we also see a strong increase in the need to tell stories on social media, with Social Media Marketing as the third fastest growing year-on-year category at 25%.

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The most in-demand freelance skills in 2022

Top 10 in tech

  1. Web Design
  2. WordPress
  3. Web Programming
  4. JavaScript
  5. CSS
  6. HTML
  7. PHP
  8. Shopify
  9. API
  10. Graphic Design

Top 10 in marketing

  1. Social Media Marketing
  2. Lead Generation
  3. Facebook
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing Strategy
  8. Social Media Management
  9. Email Marketing
  10. Marketing Research

Top 10 in customer service

  1. Customer Service
  2. Customer Support
  3. Email Communication
  4. Phone Support
  5. Email Support
  6. Communication Etiquette
  7. Online Chat Support
  8. Answering Product Questions
  9. Data Entry
  10. Administrative Support

The trend is moving towards high end freelancing

The big shift in freelancing brought about by the coronavirus is a move towards skilled freelancing. That is, freelancers who are experts in their niche, either through extensive higher education and/or topped with solid experience.

In the US, the great freelance revolution is partly driven by what's being called The Great Resignation. However, it hasn't quite reached Europe to the same extent, here we're "just" experiencing record demand for labor. (Hint: that means you as a freelancer are the one holding the really good cards).

One of the strongest drivers is also the industry's approach to keeping output up. If the required skills can't be found as a full-time employee, freelancers are looked to to fill the gap. If you want to be successful as a freelancer, you'll also be vigilant at the gate and offer your services here.

Start free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own VAT number or registered company. We take care of all the boring stuff so you can spend your time where it's most fun.

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By 2.2 min read Last Updated: August 14, 2024
2022 most in-demand freelance skills

The hottest freelance skills in 2022

Freelance platform Upwork has been doing some data crunching and has uncovered the most in-demand freelance skills in 2022.

Before we dive in, let's start with a caveat. We like to look at the data objectively. In this report, Upwork has covered freelancing globally, and there are of course (and hopefully) some differences when we zoom in on the 43,094km2 that covers our pond.

However, the common denominator for global and local development is increasing digitalization - the fastest growing categories are Web Programming (43%) and Web Design (31%). But we also see a strong increase in the need to tell stories on social media, with Social Media Marketing as the third fastest growing year-on-year category at 25%.

Start free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own VAT number or registered company. We take care of all the boring stuff so you can spend your time where it's most fun.

Start free user

The most in-demand freelance skills in 2022

Top 10 in tech

  1. Web Design
  2. WordPress
  3. Web Programming
  4. JavaScript
  5. CSS
  6. HTML
  7. PHP
  8. Shopify
  9. API
  10. Graphic Design

Top 10 in marketing

  1. Social Media Marketing
  2. Lead Generation
  3. Facebook
  4. SEO
  5. B2B Marketing
  6. Instagram
  7. Marketing Strategy
  8. Social Media Management
  9. Email Marketing
  10. Marketing Research

Top 10 in customer service

  1. Customer Service
  2. Customer Support
  3. Email Communication
  4. Phone Support
  5. Email Support
  6. Communication Etiquette
  7. Online Chat Support
  8. Answering Product Questions
  9. Data Entry
  10. Administrative Support

The trend is moving towards high end freelancing

The big shift in freelancing brought about by the coronavirus is a move towards skilled freelancing. That is, freelancers who are experts in their niche, either through extensive higher education and/or topped with solid experience.

In the US, the great freelance revolution is partly driven by what's being called The Great Resignation. However, it hasn't quite reached Europe to the same extent, here we're "just" experiencing record demand for labor. (Hint: that means you as a freelancer are the one holding the really good cards).

One of the strongest drivers is also the industry's approach to keeping output up. If the required skills can't be found as a full-time employee, freelancers are looked to to fill the gap. If you want to be successful as a freelancer, you'll also be vigilant at the gate and offer your services here.

Start free user

Freelance with Factofly

Use Factofly to invoice and get paid without having your own VAT number or registered company. We take care of all the boring stuff so you can spend your time where it's most fun.

Start free user